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The fundamentals of light, surface, and movement are key to conveying how objects move, interact, and exist in space and in relation to each other. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience. Feedback is subtle yet clear. An emphasis on user actions makes core functionality immediately apparent and provides waypoints for the user. All content and code on this site are licensed under the Apache 2 license unless otherwise specified, the full text of which can be found at https:

Google I/O 2014 - The design sprint: from Google Ventures to Google[x]

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Motion respects and reinforces the user as the prime mover. Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. Surfaces and edges of the material provide visual cues that are grounded in reality. Principles Expand and collapse content An arrow that points down when collapsed and points up when expanded. An emphasis on user actions makes core functionality immediately apparent and provides waypoints for the user.

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Motion respects and reinforces the user as the prime mover. They create hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience. The use of familiar tactile attributes helps users quickly understand affordances. Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.

Realistic lighting shows seams, divides space, and indicates moving parts. All action takes place in a single environment.

Goals Expand and collapse content An arrow that points down when collapsed and points up when expanded. Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. Feedback is subtle yet clear. Motion is meaningful and appropriate, serving to focus attention and maintain continuity. Motion respects and reinforces the user as the prime mover.

They create hierarchy, meaning, and focus. These elements do far more than please the eye.

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A material metaphor is the unifying theory of a rationalized space and a system of motion. Develop a single underlying system that allows for a unified experience across platforms and device sizes. Feedback is subtle yet clear. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience. They create hierarchy, meaning, and focus.

The fundamentals of light, surface, and movement are key to conveying how objects move, interact, and exist in space and in relation to each other. Surfaces and edges of the material provide visual cues that are grounded in reality.

These elements do far more than please the eye. A material metaphor is the unifying theory of a rationalized space and a system of motion. Principles Expand and collapse content An arrow that points down when collapsed and points up when expanded.

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The use of familiar tactile attributes helps users quickly understand affordances. Surfaces and edges of the material provide visual cues that are grounded in reality. Yet the flexibility of the material creates new affordances that supersede those in the physical world, without breaking the rules of physics.

Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. Motion respects and reinforces the user as the prime mover.

Realistic lighting shows seams, divides space, and indicates moving parts. These elements do far more than please the eye. Feedback is subtle yet clear. The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.

All action takes place in a single environment.